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Yellow Page Portal Back to Casestudies

Scenerio

A leading yellow pages company needed

  • Inaccuracy or lack of relevance to query results
  • 2. Slow response in displaying query results
  • 3. Lesser degree of usability
  • 4. Less equipped for search engine visibility
  • 5. Enhancing the visual appeal for the site with a fresh look

Challenges

The challenges faced by us in the existing system were:

  • To establish its online presence
  • Extremely fluid internal search capability and
  • High relevance to searched queries in the displayed results.
Solution

1.Search Engine

A dynamic and powerful engine was developed to meet all the expected requirements in terms of : Accuracy, Speed, Usability and Search Engine visibility. Powerful, accurate and fast-search algorithm was developed to make the engine meet the critical requirements. The solution was based on PHP, which is highly robust and cost-effective for maintenance and development. In addition, the open source technology not only delivers efficiency to the search engine of the yellow pages portal but also yields quicker and better ROI. .

2. Advertisement management

A dynamic and powerful engine was developed to meet all the expected requirements in terms of : Accuracy, Speed, Usability and Search Engine visibility. Powerful, accurate and fast-search algorithm was developed to make the engine meet the critical requirements. The solution was based on PHP, which is highly robust and cost-effective for maintenance and development. In addition, the open source technology not only delivers efficiency to the search engine of the yellow pages portal but also yields quicker and better ROI. .

  • Visibility and management of empty slots,
  • Scheduling and alerts,
  • Accurate handling of various types of advertisements (Fixed period, pay per click, impression based etc.).

3. Usability

As the yellow page websites are used by all categories of users, in terms of age, gender, business domain etc, usability was an important aspect which we addressed in the following ways:

  • Giving easy access to the required information
  • Maintaining speed and efficiency while delivering results to the user
Result

As the yellow page websites are used by all categories of users, in terms of age, gender, business domain etc, usability was an important aspect which we addressed in the following ways:

  • Accuracy of search results improved by 70%, along with the performance and speed of search.
  • The site traffic increased by 60%.
  • Positive user-engagement reviews were received.

To the effect, the client was able to consolidate and reinforce their brand value with the customers and create high-value customer-loyalty for their services.

Write to info@pixint.com for a detailed discussion and free estimate or submit a free quote request.

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